Google Ads is undoubtedly the numero uno popular PPC PPC advertising system in the world which was formerly known as the Google Ad Words. With the help of this advertising system, your business can run ads that’d appear on Google’s search engine and other Google properties.

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Google Ads are based on what is known as pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Whenever an internet user initiates a search, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The said “winners” are chosen based on a combination of factors. First, it is the relevance of the keywords which has to be taken into account. Then comes the ad campaigns, as well as the size of their keyword bids. Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. This also gives you to reconnect with visitors of your website. This helps advertisers target visitors on different advertising-supported websites using banner images.