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For a few businesses, the SEO may not be required for the global audience. Rather it would seek better rankings on local business fields. Local SEO can be defined as optimization of your address or your social media strategy; it's all these things combined which called local SEO. The local address and its targeting is the key to a successful SEO. This is particularly helpful for niche business like food delivery because they bank on the exact address and would like to cover much of the local areas as possible. With a well though local SEO action plan, this can be one of the crucial strategies to increase the reach of a business locally.